Picture Book Cover Analysis


‘Superworm’ is illustrated by Axel Scheffler whose work here is littered with strong, bright, colourful images which will appeal to a child, so too parents looking to inspire their children with colour and getting used to animals. It gives nature an exciting twist as the imagination is allowed to bloom and so the visual representation to do this here is very strong. The worm and other animals look friendly too and this will help to engage a child’s connection with the characters.
Due to the front cover being packed with detail, the title for the book is appropriately short so that the picturesque nature of the book cover is not ruined or the text get in the way of the pictures. To this end, it is clever to have the title in the space for the sky, even more so to use the title as an extension to the picture as seen with the spider hanging off from the title. This is a great use of the space and the effect works well overall. The font is bold and easy to read which is good as this makes it easier for young children to associate themselves with the alphabet.
Potentially, there are too many characters introduced in the cover. Although the child will be able to distinguish which character is ‘Superworm’ the other characters may divert attention away from the worm, who is the main character. It may lead to confusion as to why only the worm is ‘super’. Introducing the other characters could be argued to be better placed in the story only, and not on the cover. However, the inclusion of all the characters together displays a kind of friendship – something the book may be striving to convey as its moral. Personally though, I think the Superworm stands out well. If it had been a worm lying flat on the ground it wouldn’t have given the same effect. As it is, the worm looks super, whereby even the other animals are looking up to the Superworm. In all, I think it is a very well laid out picture book.


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